William Fox and Sons Timeless Sporting Goods

14 December 2011

William Fox & Sons have just updated their website. It now includes a striking new photographic series of images displaying their timeless sporting goods. See it here.

There is also a detailed brand story, here it is in full.

Sporting & Tailoring tradition have operated mutually throughout the ages. All over the world, the British Isles signify a time-honored industry in men’s tailoring, knitting & manufacturing. Equal to this reputation for superb attire, the individuals of these isles have crafted sporting excellence & prowess that is unsurpassed around the globe. William Fox & Sons embrace these two traditions in an admired association of timeless British Gentleman's Sporting Goods.

Since 1913, William Fox & Sons have been an institution in this field of practice. They have been noted as specialists in a variety of sporting traditions including rugby, track & field and as diverse as mountain hiking & ocean going yachting. The spirit of adventure that is built-into these practices & the feel of the rugged landscapes is reflected in the clothing of this illustrious society. This attitude toward clothing is what defines the heritage of the company.

It has been said that our past helps make us who we are. What began years ago as a small family of renowned clothing enthusiasts, has flourished into an exceptional dossier of Gentlemen’s attire. Over the years, technological developments, new production methods, and changing lifestyles have led to new wares for all types of outdoor activities. This reputation as a premier outfitter for sporting enthusiasts & outdoorsmen has spread around the globe.


Over the years, the philosophy has never changed. William Fox & Sons are firmly embedded in an everlasting sense of history & integrity. Pride in maintaining the highest standards of design & manufacturing motivates the company. It is not a unique insight that workmanship, care & attention to detail remain timeless in the face of fashions & trends. This attitude demonstrates an unrelenting commitment to a simple idea; comfort, protection & durability never go out of style.

Now three generations & almost 100 years later, William Fox & Sons have given over unprecedented access to an extraordinary archive of meticulously preserved material that comes with such a rich history. What has worked in the past naturally still works today. The contemporary range of goods, are a re-creation of rare & authentic items that have been long forgotten. By closely examining designs, garments & documents collected since the earliest days, the process has begun to re-introduce some of these notable pieces. It is exciting to see time-honored sporting design presented to a 21st century audience.